Marketing Campaign Lead

4 days ago


Mumbai, Maharashtra, India Nykaa Full time
About the Role:
Nykaa Fashion is seeking a highly motivated professional to take charge of its integrated marketing initiatives. As a key member of the marketing team, you will be responsible for creating and executing comprehensive marketing strategies across multiple product categories. Your primary goal will be to drive brand awareness, engagement, and sales through effective campaign planning and execution.

Main Responsibilities:

  • Strategy Development

Develop and implement comprehensive marketing strategies to drive brand awareness and engagement.

Campaign Execution

Execute integrated marketing campaigns across multiple touchpoints, including social media, performance marketing, CRM, and on-site placements.

Team Collaboration

Work closely with internal teams and external agencies to ensure successful campaign execution.

Analysis and Optimization

Analyze campaign performance and make data-driven decisions to optimize future campaigns.

Requirements:

  • Minimum 4 years of experience in integrated marketing, brand marketing, or digital marketing.
  • Strong expertise in campaign planning, execution, and analysis.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment.


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