Digital Marketing Director

3 days ago


Cochin, Kerala, India HTIC Global Full time
Job Summary

We are seeking an experienced Marketing Manager to lead our digital marketing efforts and develop successful, long-term marketing strategies. The ideal candidate will have a passion for digital technologies and a strong understanding of how to leverage various marketing channels to achieve business objectives.

Key Responsibilities
  • Develop and implement a comprehensive marketing roadmap, including lead generation and branding for all segments
  • Manage all digital marketing channels, including our website, blogs, emails, and social media, to ensure consistency and brand recognition
  • Measure and analyze the effectiveness of our marketing efforts, using metrics such as ROI and KPIs
  • Develop and execute specific campaigns to drive customer interaction and engagement
  • Oversee our social media presence and online content, ensuring it is engaging, informative, and optimized for SEO
  • Collaborate with cross-functional teams, including Product and Sales, to align marketing strategies with business objectives
  • Motivate and lead our digital marketing team to achieve goals and drive business results
Requirements
  • 12+ years of experience in marketing, with a focus on digital marketing and senior management experience
  • Strong understanding of digital marketing channels and their functions
  • Experience with online marketing tools, including SEO, SEM, Google Analytics, and CRM software
  • Excellent analytical, project management, and team leadership skills

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