Automation Expert

1 week ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,60,00,000

Marketing Automation Specialist

The role of the Marketing Automation Specialist is central to ensuring seamless lead management, customer engagement, and cross-functional collaboration through HubSpot.

Key Responsibilities:

  • Serve as the primary HubSpot administrator, overseeing user access, permissions, platform optimization, and data integrity.
  • Manage setup, onboarding, provisioning/deprovisioning, and ensure smooth adoption across all departments.
  • Build and refine complex workflows, sequences, and automations across Marketing, Sales, and Service Hubs.
  • Implement lead scoring models, pipeline automation, and customer journey optimizations to increase engagement and conversion.
  • Conduct audits of existing HubSpot setups, identify gaps, and implement performance, reporting, and structural enhancements.
  • Partner with teams to translate requirements into HubSpot-driven solutions.
  • Manage and optimize integrations with analytics platforms, databases, and other tools.
  • Ensure data hygiene, segmentation accuracy, and lifecycle stage alignment for reporting and analysis.
  • Stay ahead of HubSpot updates, beta features, and ecosystem developments.

Requirements:

  • 3 to 5 years of hands-on experience managing HubSpot CRM/automation.
  • Expertise across HubSpot Marketing, Sales, Service, and Operations Hubs.
  • Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization.
  • Familiarity with APIs, integrations, and custom-coded workflows.
  • Strong knowledge of data segmentation, lifecycle stages, and performance tracking.
  • HubSpot certifications (Marketing Hub, Sales Hub, Service Hub) are highly preferred.
  • Excellent communication and problem-solving skills.

Benefits:

  • Opportunity to work with cutting-edge automation tools and impact global clients.
  • Competitive compensation with clear career growth pathways.

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