Senior Product Packaging Designer

20 hours ago

Davangere, Karnataka, India beBeePackaging Full time ₹ 80,00,000 - ₹ 1,00,00,000
Product Packaging Specialist

The ideal candidate will have a strong background in graphic design with a focus on packaging, and a keen eye for creating visually stunning and functional designs that appeal to target audiences.

About the Role

This position requires a blend of artistic vision, technical knowledge of materials and printing, and a deep understanding of brand strategy. You will be responsible for conceptualizing and executing packaging designs from initial sketch to final production, ensuring every package is both aesthetically pleasing and practical, sustainable, and aligned with the company's brand identity.

Key Responsibilities:
  • Design & Concept Development: Develop innovative and creative packaging concepts that meet product requirements, target audience needs, and brand guidelines.
  • Collaboration: Work closely with marketing, product development, and manufacturing teams to understand project goals and translate them into effective packaging solutions.
  • Prototyping & Production: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, conducting quality checks to ensure accurate color representation.
  • Market & Trend Analysis: Stay up-to-date on industry trends, competitor packaging, and consumer behaviors to create designs that stand out in the market.
  • Regulatory Compliance: Ensure all packaging designs adhere to necessary safety, labeling, and regulatory standards.
Required Skills & Qualifications:
  • Experience: Professional experience in graphic design with a focus on product packaging.
  • Portfolio: A robust portfolio showcasing a range of successful packaging design projects.
  • Technical Proficiency:
    • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files.
    • Proficiency with CorelDRAW is a plus.
    • Familiarity with Canva is beneficial for quick mockups or internal-use graphics, but a deep understanding of professional print design is essential.
  • Knowledge:
    • A strong sense of visual balance and composition with an understanding of typography, layout, and hierarchy.
    • In-depth understanding of color psychology and its impact on consumer emotions and perceptions.
    • A solid grasp of packaging materials, print production processes (CMYK, spot colors), and manufacturing techniques.
  • Soft Skills:
    • Creativity: The ability to think innovatively and translate abstract ideas into tangible designs.
    • Attention to Detail: A meticulous eye for typography, color, and layout.
    • Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly to both creative and non-creative teams.
    • Project Management: The ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.

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