Senior Data Product Analyst

3 weeks ago

Bengaluru, Karnataka, India Vistaprint Full time
Role Overview

As a Senior Data Product Analyst at Vistaprint, you will play a key role in supporting decision-making for marketing and digital product optimization. You will work closely with the team to understand evolving data around Vista customers and generate insights that will allow C-TAP to solve customer and business problems and explore new opportunities.

Key Responsibilities

Analyze customer transaction data to identify trends, patterns, and opportunities for enhancing customer experiences.
Assess and interpret website interaction data to uncover user behavior and journey insights.
Evaluate email campaign performance, identifying key metrics that influence engagement and conversion rates.
Study product interaction data to determine usage patterns and opportunities for marketing initiatives.
Leverage data to create and refine customer segmentation models, enabling personalization efforts.

Collaboration & Stakeholder Engagement

Work closely with marketing teams to understand their needs and provide data-driven recommendations that support personalized marketing strategies.
Collaborate with cross-functional teams, including product, to ensure data integration and consistency across platforms.
Partner with stakeholders to design and implement experiments that will allow us to improve our current data products or enable new products.

Reporting & Presentation

Prepare and present detailed reports on findings, trends, and recommendations to senior management and marketing stakeholders.
Communicate complex data concepts in a clear and concise manner to non-technical audiences.

Requirements

A strong education and background in Data Science, Statistics, Economics, mathematics, BI visualization, or programming.
Proficiency in programming languages such as SQL, Python, R, or similar.
Exposure to data visualization tools like Looker, Tableau, or similar.
2+ years experience in an analytics environment.
Compelling communication and storytelling skills (Articulate your message clearly based on your audience).
Demonstrate VistaBehaviours (https://careers.vista.com/how-we-hire/).
Strong analytical thinking and problem-solving skills, with a keen attention to detail.

Why You'll Love Working Here

Vistaprint is an award-winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

Vistaprint is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Vistaprint, VistaCreate, 99designs by Vista, and VistaPrint, all under the parent brand Vista, represent a full-service design, digital, and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online, and on-the-go.

Commitment To Diversity, Equity, & Inclusion

Vistaprint exists to help our customers live their dreams. Each dream is unique – and the Vistaprint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect, and belonging for all.

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