Digital Content Strategist

2 weeks ago


Mumbai, Maharashtra, India beBeeGrowth Full time ₹ 15,00,000 - ₹ 28,00,000

Unlock the potential of a YouTube Growth Manager role in our organization. In this position, you will develop and implement comprehensive strategies to grow the channel's reach, engagement, and subscriber base.

Key Responsibilities
  • Develop a strategic approach to optimize content visibility on YouTube by leveraging deep understanding of YouTube algorithms, SEO, and trending formats.
  • Monitor analytics and adjust strategies to ensure continuous improvement in performance.

Digital Media & Marketing Strategies:

  • Plan and execute digital marketing campaigns to drive traffic to websites and OTT platforms.
  • Use SEO, SEM, and other tools to maximize brand visibility across digital channels (Google, social media, email marketing, etc.).
  • Analyze campaign performance and ROI, and suggest improvements based on insights.

YouTuber Relations & Influencer Tie-Ups:

  • Identify, engage, and manage relationships with relevant YouTubers and influencers.
  • Negotiate collaborations and cross-promotions to enhance OTT platform visibility.
  • Strategically leverage influencer marketing to tap into targeted communities.

OTT Platform Exposure:

  • Utilize in-depth knowledge of OTT ecosystems to enhance platform discoverability and subscriber growth.
  • Explore partnership opportunities with other OTT platforms or content aggregators.
  • Stay up-to-date with industry shifts and best practices for OTT content distribution and promotion.

Content Development Collaboration:

  • Work closely with content development teams to guide content direction aligned with audience interest and platform best practices.
  • Ensure consistency in tone, messaging, and quality across YouTube, OTT, and digital marketing touchpoints.
Qualifications & Skills
  • Experience: Proven experience in digital marketing, YouTube channel management, influencer partnerships, and OTT platform strategies.
  • Technical Proficiency: Strong knowledge of YouTube and Google algorithms, SEO/SEM strategies, and analytics tools (Google Analytics, YouTube Studio, etc.).
  • Strategic & Creative Thinking: Ability to blend data-driven insights with creative content strategies to fuel channel and platform growth.
  • Relationship Management: Experience working with content creators, influencers, and marketing partners.
  • Personality Fit: Tech-savvy, digital media enthusiast with a passion for content creation, trends, and storytelling.


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