Digital Marketing Specialist

3 weeks ago

Jabalpur, Madhya Pradesh, India Dintellects Solutions Private Limited Full time
Job Title: PPC Associate

We are seeking a highly motivated and enthusiastic individual to join our digital marketing team as a PPC Associate. This is an entry-level role ideal for someone with a passion for digital marketing and a keen interest in pay-per-click (PPC) advertising.

Key Responsibilities:
  • Setup and manage PPC campaigns across platforms like Google Ads, Bing Ads, and Facebook Ads.
  • Conduct keyword research to find the best keywords for campaigns and analyze their performance.
  • Create effective ad copy that aligns with campaign objectives and target audiences.
  • Monitor the performance of PPC campaigns and help analyze key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC).
  • Make bid adjustments to maximize campaign effectiveness and return on investment.
  • Prepare reports on campaign performance for clients and internal reviews.
  • Stay updated on the latest trends in PPC and digital marketing by attending training sessions and learning from senior team members.
  • Collaborate with the content and design teams to ensure that PPC ads align with broader marketing strategies.
Requirements:
  • Education: Bachelor's degree in marketing, communications, business, or a related field (or equivalent practical experience).
  • Interest in Digital Marketing: A strong passion for learning about PPC and digital marketing in general.
  • Basic Analytical Skills: Comfortable working with data and willing to learn how to analyze campaign performance metrics.
  • Good English Communication Skills: Strong written and verbal communication skills.
  • Attention to Detail: Ability to focus on the details and learn how to optimize campaigns effectively.
  • Willingness to Learn: A positive attitude, eagerness to learn, and the ability to work in a fast-paced environment.
Why Join Us:
  • Comprehensive training and mentorship from experienced PPC professionals.
  • Opportunity to grow within a fast-paced digital marketing agency.
  • Exposure to diverse clients and industries.
  • Career growth opportunities with ongoing learning and development support.

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