Visual Content Creator
2 weeks ago
We're seeking a skilled Freelance Graphic Designer to create engaging visual content for our social media platforms. This role involves designing daily social content, owning the visual system, and collaborating with teams to align on campaign objectives and timelines.
Key Responsibilities:- Design daily social content: Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, creatives, and WhatsApp broadcast art.
- Own the visual system: Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.
- Concept → Creative: Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.
- Motion & video support: Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.
- Data-informed design: Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A/B tests (e.g., two thumbnail variants).
- Speed + quality: Turn around quick news-reactive posts without sacrificing clarity or brand tone.
- 2–5 years of hands-on social design experience for consumer brands or media (finance/fintech is a plus).
- A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).
- Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects/Premiere for motion.
- Comfort with data visualization (turning numbers into clean, digestible graphics).
- Solid typography & layout fundamentals, with sharp attention to detail and consistency.
- Ability to work in fast sprints, manage multiple briefs, and deliver on deadlines.
- Creative freedom with a data-driven team that loves to experiment.
- Learning budget, modern tools, and a collaborative, no-ego culture.
- Impact: Your designs will educate millions and demystify money.
We're growing fast on Instagram, YouTube, and WhatsApp. We're looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.
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