Meta Analysis Expert
2 weeks ago
Overview
PepsiCo is committed to consumer-centricity, driving competitive advantage through innovative approaches. We seek a talented individual to lead our meta analysis capabilities, transforming how we leverage data to inform marketing strategies. This role will collaborate with the global insights capabilities team and sector insights teams to elevate our meta analysis processes, utilizing cutting-edge tools and methodologies to drive business impact.
Responsibilities
- Develop expertise in Ada and BMS methodologies, delivering meta analysis projects critical to creative effectiveness and market success.
- Partner with technology providers to enhance meta analysis efficiency through automation and digitization.
- Identify opportunities to streamline the meta analysis process by integrating multiple data points, including in-house tools, desk research, and learning reviews.
- Work closely with the in-house analytics team to maintain ad testing and brand equity performance repositories, answering complex business questions as needed.
- Create a learnings library to synthesize insights from existing meta analysis.
- Design a program to showcase creative excellence best cases quarterly in global insights forums, inspiring fresh thinking and cross-pollination of best practices.
Qualifications
- Deep research methodology knowledge, with experience in providing actionable business recommendations based on learnings and data synthesis.
- Ability to distill complex data into a compelling narrative.
- Strong analytic, communication, and project management skills, with fluency in English.
- Self-starter with a proactive, responsive, and problem-solving approach, able to navigate ambiguous and new ways of working within PepsiCo.
- Customer-centric, innovating to create value through business impact, leveraging Ada/Zappi platform data.
- Ability to balance process and discipline with agile working, simplifying workflow and reducing obstacles.
About PepsiCo
PepsiCo is a leading global food and beverage company, committed to delivering sustainable growth and creating value for stakeholders. We believe in the power of consumer-centricity, driving innovation and excellence through collaborative approaches.
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