
Senior Marketing Executive
22 hours ago
Job Opportunity:
Marketing Strategist Position
We are seeking a highly skilled marketing professional with expertise in developing and executing comprehensive marketing strategies, campaigns, and initiatives for business process outsourcing services.
Key Responsibilities:
- Design and implement multi-channel marketing plans to drive business growth and increase brand awareness.
- Conduct market research to stay informed about trends, opportunities, and competitive landscapes relevant to BPO services.
- Analyze marketing data and ROI metrics to guide strategic decision-making and optimize campaign performance.
- Lead social media and digital marketing efforts, translating business objectives into actionable tactics with cross-functional teams.
- Assist in content creation and development of promotional materials, ensuring alignment with brand messaging and campaign goals.
Required Qualifications:
- 5+ years of proven experience in a strategic marketing role (e.g., Marketing Consultant, Marketing Manager).
- Demonstrable experience in driving successful marketing strategies from the ground up, leveraging analytical skills to inform decision-making.
- Strong understanding of B2B marketing principles and experience promoting services such as accounting/bookkeeping, tax, audit assistance, or data analytics.
- Significant experience in coordinating with digital marketing teams to translate strategy into tactical execution.
- Excellent verbal, written, and presentation skills, with the ability to communicate effectively with senior leadership and technical teams.
Preferred Industry Background:
- Experience from a BPO offering accounting/bookkeeping, tax, audit assistance, or professional services is preferred.
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