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Data Insights Strategist

2 weeks ago

Gurgaon, Haryana, India Axtria - Ingenious Insights Full time
About the Role">

We are seeking a highly skilled Omnichannel Data Lead to drive the collection, analysis, and activation of data across multiple channels, ensuring an integrated customer experience and optimized marketing efforts.

The ideal candidate will have a deep understanding of data management, analytics, and omnichannel marketing strategies, with a focus on leveraging data to inform decision-making and enhance customer journeys.

Key Responsibilities
  1. Omnichannel Data Strategy Development:
    • Develop and implement a comprehensive omnichannel data strategy that aligns with business goals.
    • Ensure data from all customer touchpoints (online, offline, mobile, in-store, etc.) is collected, organized, and utilized to provide a seamless customer experience.
  2. Data Integration and Management:
    • Lead the integration of data from various platforms, including CRM systems, POS systems, e-commerce platforms, social media, and other digital tools.
    • Lead client discussion and manage inquiries around Data Management best practices
    • Define reference data models that will support enterprise omnichannel efforts as well as targeted Customer 360 models
    • Ensure high data quality and accuracy by implementing data governance best practices
  3. Customer Insights and Analytics:
    • Analyze customer data across multiple channels to generate actionable insights.
    • Use predictive modeling, segmentation, and other analytical techniques to enhance personalization, engagement, and retention efforts
    • Define KPI measurement frameworks for Omnichannel analytics