Digital Marketing Executive

3 weeks ago


Cochin, Kerala, India HTIC Global Full time

Job Overview

We are seeking an experienced Digital Marketing Executive to lead and execute digital marketing initiatives for HTIC Global's Insurance Brokers channel.

About the Role

This is a key position that will drive brand visibility, customer acquisition, and retention through targeted digital strategies.

The role will focus on leveraging online platforms to maximize outreach and conversions specific to insurance brokerage operations.

Main Responsibilities

  • Strategic Planning: Develop and implement digital marketing strategies tailored for the insurance brokers channel, aligning with the organization's goals.
  • Campaign Management: Manage digital campaigns across multiple platforms, including Google Ads, social media, and email marketing, specifically targeting insurance brokers and customers.
  • Content and Communication Strategy: Craft and oversee compelling content strategies to communicate the unique value proposition of HTIC Global's insurance solutions.
  • Analytics and Optimization: Use analytics tools (Google Analytics, CRM platforms, etc.) to monitor performance metrics such as conversion rates, engagement levels, and lead quality.
  • Team Leadership: Lead and mentor a digital marketing team to ensure the delivery of high-quality work within deadlines.
  • Budget and Resource Management: Plan and manage the digital marketing budget effectively to maximize output within cost constraints.

Requirements

To be successful in this role, you will need:

  • A minimum of 5 years of experience in digital marketing, with 2+ years in managerial roles.
  • Certifications in digital marketing tools and platforms (Google Ads, HubSpot, etc.) are a strong advantage.
  • Strong expertise in digital marketing tools (Google Ads, Meta Ads Manager, SEMrush, Mailchimp, etc.).
  • A strong understanding of SEO, paid campaigns, and marketing automation tools.

What We Offer

We offer a competitive salary range of $80,000-$120,000 per annum, depending on experience and qualifications.



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