Product Expert

2 weeks ago

Ahmedabad, Gujarat, India HOPS HEALTHCARE Full time
Job Role:

- Champion assigned portfolio with in-depth product & procedural knowledge.

- Develop brand positioning strategy, customer segmentation framework, and roll out campaigns for product promotion.

Key Responsibilities:
- Drive customer profiling exercises partnering with sales team and creating acquisition/retention strategies.

Key Deliverables:
- Develop, sustain, and leverage relationships with key opinion leaders of assigned specialties.

Key Performance Indicators:
- Define golden words to communicate unique selling points and competitive advantages.

Key Collaborations:
- Work closely with sales and key accounts for product demonstration and clinical selling.

Key Skills:
- Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines.

Key Metrics:
- Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.

Key Challenges:
- Conduct margin analysis on a periodic basis to study trends to access pricing levels.

Key Support:
- Active partner for the success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.

Key Initiatives:
- Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.

Key Oversight:
- Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximizing the utilization of the budget.

Key Monitoring:
- Develop and implement feedback channels to ensure franchises are following marketing plans.

Key Accountability:
- Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential.

Key Collaboration:
- Work with sales managers on sales roadmap validation and analysis.

Key Development:
- Deliver product training to the sales team, content development, and structuring of digital content repository for online references.

Key Certifications:
- Experience in Certification for particular devices like CED, PDA, etc.

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