
Digital Marketing Leader
1 week ago
Job Overview
We are seeking a seasoned digital marketing professional to lead high-performing campaigns and drive business growth.
This role will anchor our SEO strategy, lead digital promotions for key events, and foster collaboration across internal teams and external partners.
About the Role
- Performance Marketing - AFA: Develop and execute ROI-driven digital strategies across Google, Meta, LinkedIn, and other platforms for our Advanced and Flagship Admissions programs.
- Optimize campaigns to maximize MQLs and improve SQLs, while driving efficiency in CPL and CPSQL.
- Provide inputs on creatives, messaging, and landing page UX for better conversion outcomes
Key Responsibilities
- Campaign Planning: Design and implement data-driven digital campaigns to achieve business objectives.
- Channel Optimization: Continuously evaluate and enhance our presence on Google, Meta, LinkedIn, and other digital channels.
- Team Collaboration: Foster strong relationships with internal stakeholders and external partners to ensure seamless execution of digital initiatives.
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