
Lead Brand Visualizer
9 hours ago
We are seeking a skilled Visual Identity Specialist to spearhead the visual direction of our expanding direct-to-consumer beauty brand.
The ideal candidate will craft designs that exude premium quality, foster connections with consumers, and build lasting brand loyalty.
Main Responsibilities:- End-to-end design ownership for packaging, digital campaigns, website creatives, and offline collateral.
- Development and maintenance of a consistent brand identity across all consumer touchpoints.
- Leadership in designing social media content, ad creatives, landing pages, emailers, and influencer kits.
- Collaboration with product and marketing teams to bring campaigns to life with captivating visuals.
- Translation of consumer insights and brand strategy into innovative design concepts.
- Mentorship of junior designers and freelancers; provision of creative direction and feedback.
- Staying abreast of design, beauty, and D2C trends to keep the brand fresh and competitive.
- Required Qualifications:
- 4-6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
- Demonstrable portfolio showcasing branding, packaging, and digital campaign design.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
- Experience designing for D2C, beauty, fashion, or lifestyle brands.
- Able to balance creativity with commercial goals (conversion, engagement, retention).
- Strong eye for typography, color palettes, and visual storytelling.
- Excellent communication and collaboration skills.
- Nice to Have Motion graphics or video editing experience for social media.
- Photography or art direction background.
- Experience working in fast-paced startup/D2C environments.
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