Digital Marketing Strategist

5 days ago

Jaipur, Rajasthan, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title: Digital Marketing Strategist

The ideal candidate will be a seasoned digital marketing expert with extensive experience in leading successful paid campaign strategies for Google Ads and Meta Ads.

This role requires someone who can leverage data-driven insights to plan, implement, and scale paid campaigns while managing budgets and driving high-quality leads and sales.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies for Google Ads & Meta Ads.
  • Manage end-to-end campaigns from planning, ad creation, targeting, and A/B testing to reporting.
  • Continuously monitor and optimize campaigns to achieve key performance indicators (CPL, ROAS, CTR, etc.).
  • Perform keyword research, audience targeting, and competitive analysis.
  • Prepare detailed performance reports and provide actionable insights to improve results.
  • Collaborate with design/content teams for creative ad assets.
  • Drive lead generation and conversion optimization strategies.
Required Skills & Qualifications:
  • Minimum 4 years of hands-on experience in Google Ads & Meta Ads campaign management.
  • Proven track record of delivering successful lead generation and ecommerce campaigns.
  • Strong analytical skills with proficiency in Google Analytics, Ads Manager, and reporting tools.
  • Excellent understanding of CPC, CPM, CPA, ROAS, and other performance metrics.
  • Experience with retargeting, remarketing, and lookalike audience campaigns.
  • Ability to manage large ad budgets efficiently.
  • Strong communication and project management skills.
Preferred Skills:
  • Certification in Google Ads and/or Meta Blueprint.
  • Experience with other paid media channels (LinkedIn Ads, YouTube Ads, etc.).
  • Knowledge of SEO basics to complement paid strategies.

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