Digital Content Marketing Specialist

4 weeks ago


Ahmedabad, Gujarat, India Entigrity Full time

We are seeking a skilled digital writer to join our marketing team at Entigrity. As a Digital Content Marketing Writer, you will be responsible for crafting compelling content across various platforms to drive brand awareness, increase customer engagement, and support lead generation efforts.

Key Responsibilities:

  • Develop creative and engaging content for marketing channels, including blog posts, landing pages, website copy, social media posts, email campaigns, whitepapers, and video scripts.
  • Collaborate with cross-functional teams to understand business objectives, target audience, and key messaging.
  • Conduct research on industry trends, market insights, and customer preferences to inform content development.
  • Write clear, concise, and persuasive content that aligns with brand guidelines, tone of voice, and marketing objectives.
  • Optimize content for search engine optimization (SEO) by incorporating relevant keywords, meta tags, and other SEO best practices.
  • Edit and proofread content to ensure accuracy, consistency, grammar, and adherence to brand standards.
  • Stay updated on industry trends, emerging content formats, and digital marketing strategies to incorporate innovative approaches into content development.

Requirements:

  • Bachelor's degree in commerce, accounting, or a related field.
  • Minimum 2-5 years of experience as a Content Marketing Writer, Copywriter, or similar role with a commerce background.
  • Portfolio or examples of writing samples, including a link or attachment.
  • Experience in writing for B2B accountancy, taxation, and finance brands, with direct experience working with product marketing and/or product teams for the US, UK, and Canada markets.
  • Excellent writing, editing, and proofreading skills, with a strong command of grammar, punctuation, and style.
  • Ability to craft compelling narratives and adapt writing style for different target audiences.
  • Understanding of content marketing principles, strategies, and best practices.
  • Proficiency in SEO and keyword research to optimize content for search engines.

Preferred Qualifications:

  • Familiarity with content management systems (CMS) and basic knowledge of HTML with SEO functionality.
  • Experience with social media platforms, email marketing tools, and analytics platforms.


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