Digital Content Writer
2 weeks ago
Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. The Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork.
Job Summary
We are seeking a skilled Digital Content Writer to join our global digital experience team. As a key member of our team, you will help create dynamic digital experiences that drive leads to Gallagher websites through compelling, optimized written content.
Responsibilities
Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads. Conduct research, gather information, and develop content briefs with stakeholders. Work on day-to-day requests from stakeholders, such as editing and optimizing new web content requests within Workfront. Ensure your content uses the proper tone of voice and styles for each brand. Assist with content audits on all Gallagher domains to measure content effectiveness, recommend changes, draft enhancements, and discuss content opportunities with stakeholders. Use Google Analytics, search, business data, interviews, and UX research data to improve and scale content across digital properties. Work with the project team to manage content workflow and proofing/editing of content both before and once it is on a webpage.
Requirements
A Bachelor's Degree and/or minimum of 5 years of experience working with digital marketing teams and stakeholders. Must be fluent in English (US and UK) with excellent written and oral skills and be able to meet with all levels of Sales and Marketing. Prior experience as a content developer within B2B/insurance and risk management is a plus. Digital first expertise – developing content for global websites, from creating new content and writing for SEO to indicating topography styles and proofreading the site in preview environment for engagement and leads. Skilled at collaborating with digital teams and marketing and sales stakeholders. Tools and platforms our content team uses: Google Analytics, Figma, Smartsheets, Trello, Workfront with knowledge of: Marketing Cloud, Usertesting.com, Hotjar, and Qualtrics. Ability to manage a multitude of projects at different phases with different global regions and follow-up with stakeholders to keep project moving forward. Flexibility to meet with global stakeholders. Demonstrated experience in developing content leveraging data and business goals to drive engagement and conversion across many industries. Demonstrated experience working on multiple projects of all sizes at the same time.
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