Chief Marketing Strategist

The Head of Marketing plays a pivotal role in driving awareness and sales of our products, while building and managing the company's brand image.

This senior marketing position involves ensuring that our marketing efforts effectively reach and engage with our target audience, ultimately driving sales and revenue growth.

• Marketing Campaigns
• Create and implement comprehensive marketing campaigns to communicate the benefits and features of our products to customers.
• Develop promotional strategies that align with our business goals.
• Coordinate advertising efforts across various media channels.
• Vendor Management
• Negotiate contracts with external vendors to ensure timely execution of marketing initiatives.
• Implement effective BTL Strategies based on market trends and needs.
• Market Research & Product Positioning
• Determine the unique selling propositions and positioning of our products based on market research, consumer insights, and competitor analysis.
• Conduct segmenting, positioning, and targeting studies.
• Analyze consumer trends and preferences.
• Track competitor activities.
• Identify opportunities for product development or market expansion.
• Brand Management
• Create and maintain a strong brand identity.
• Develop a brand story that resonates with our target audience.
• Ensure consistent messaging across all marketing channels.
• Create brand guidelines and visual identity and manage our reputation.
• Crm
• Implement, manage, and optimize CRM programs and strategies that enhance customer experience, engagement, and loyalty, and increase revenue.
• Identify customer needs and preferences to create personalized experiences across all customer touchpoints.
• Oversee the collection, management, and analysis of customer data to formulate CRM strategies and tactics.
• Collaborate with cross-functional teams, including marketing, sales, and IT to ensure the CRM program's success.
• Measure and report on the effectiveness of CRM programs, including customer satisfaction, retention rates, and revenue growth.
• Collaboration with Sales and Product Development Teams
• Work closely with sales teams to ensure marketing efforts are aligned with sales goals.
• Collaborate with product development teams to identify opportunities for new product development and improvements to existing products.
• Develop effective sales tools and training materials for field sales teams and ISPs.
• Work closely with the sales department to develop a pricing strategy that will help us maximize profits and market share.
• Analyzing Marketing Metrics
• Monitor the performance of marketing campaigns.
• Track and analyze marketing metrics such as lead generation, conversion rates, and website traffic to optimize marketing campaigns and measure ROI.
• Ensure consistent returns on marketing spend across all products, customer segments, channels, and markets.
• Budget Management:
• Manage resources to achieve maximum return on investment.
• Merchandizing
• Develop and implement the Merchandizing strategy based on market needs, competitor analysis, and the 4 Ps of Merchandising.
• Coordinate with the marketing team on available budgets and development of merchandising resources.
• Manage product assortment mix in line with category strategy, revenues, and gross margin target, as well as inventory levels.
• Optimize the counter-wise product mix based on analysis of counter location, customer profile, and counter potential.
• Ensure good product placement through display and stocking of various models and categories of products.
• Negotiate quantities with dealers based on counter potential and inventory levels.
• Optimize counter-wise pricing and discounts strategy to maximize profit.
• Manage inventory levels and ensure sell out from counters.
• Give inputs and recommendations to management on pricing through regular competition benchmarking and analysis.
• Identify opportunities for cross-merchandising and cross-selling of our products.
• Devise effective dealer and distributor schemes based on timely review and analysis of competitor market schemes.
• Come up with effective BTL strategies for promoting our products.
• Keep management updated on new product trends and changing consumer needs and ensure product selection is aligned with market trends.
• Analyze product performance and sell-through tracking on a monthly/seasonal basis.