Digital Content Creator

1 day ago

Pune, Maharashtra, India beBeeContent Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About Us

We are a leading digital health-tech platform for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to millions of people suffering from hair loss.

We aim to create awareness around hair loss, de-stigmatise it while empathising with customers that it has an emotional and psychological impact. Most importantly, to combine three different sciences (Ayurveda, Allopathy, and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview

We are looking for a Creative Content Strategist responsible for developing and executing a content strategy that drives brand engagement and conversion across creative and performance marketing.

  • Main Responsibilities:
  • Create compelling narratives around hair health, product education, and customer stories.
  • Develop and lead the overall content strategy for the audience segment, aligned with business goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns.
  • Optimise messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics and iterate accordingly.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.

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