Senior Brand Strategist

3 days ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Marketing & Communications Manager

This is an exciting opportunity for a skilled and experienced marketing professional to join our team as a Marketing & Communications Manager. In this role, you will be responsible for driving strategic planning, execution, and oversight of Indian marketing programs for the GF Piping Systems division.

You will work closely with the Head of Marketing & Communications APAC, country sales leadership, and the marketing teams to develop and implement effective marketing campaigns and programs that build sales pipeline, nurture leads, and convert to orders.

  • Key Responsibilities:
  • Create and execute day-to-day marketing activities across all channels and platforms under the guidance of the Regional Marketing & Communications Manager.
  • Establish go-to-market strategies for GF Piping Systems inclusive of Business Unit product marketing and segment-focused marketing that encompass product launch, lead generation, experiential, and social media.
  • Track and drive marketing leads through the sales process and report status/results regularly.
  • Monitor and analyze marketing program effectiveness and performance regularly.
  • Coordinate marketing activities with Marketing, Communications, and Sales Enablement.
  • Manage events and trade shows.
  • Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.
  • Proactively support effective internal communications and external communications including public relations to drive exposure of GF Piping Systems and key focus market segments.

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