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Digital Marketing Media Manager

3 weeks ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Digital Marketing Media Manager

Lead the development and execution of a digital-first marketing strategy to enhance visibility, engage audiences, and drive business growth.

This role requires strong media expertise, analytical skills, and a deep understanding of the digital landscape across B2B and B2C contexts.

  • Design and implement comprehensive digital strategies across owned, paid, and earned media
  • Lead end-to-end digital campaigns, ensuring timely execution and performance optimization
  • Oversee media planning, buying, and campaign optimization across multiple platforms
  • Guide content strategy for social, CRM, and performance campaigns
  • Build and manage influencer and advocacy programs with relevant industry partners
  • Lead a digital marketing team, managing agencies and cross-functional collaboration

Qualifications:

8+ years in digital marketing, preferably in consumer goods or beauty sectors, with expertise in digital platforms, analytics, CRM, and performance-led campaigns. Strong understanding of social, email, SEO, PPC, data analysis, and media buying is required.

Key Responsibilities Include:

  • Media Planning and Buying
  • Digital Campaign Execution
  • Content Strategy Development
  • Influencer Management
  • Team Leadership

Required Qualifications:

  • 8+ years of experience in digital marketing
  • Expertise in digital platforms, analytics, CRM, and performance-led campaigns
  • Strong understanding of social, email, SEO, PPC, data analysis, and media buying