Marketing Campaign Manager

4 days ago

Madurai, Tamil Nadu, India beBeeCampaignManager Full time ₹ 10,00,000 - ₹ 15,00,000

Key Responsibilities:

  • Develop and execute comprehensive campaign strategies.
  • Create engaging multi-channel campaigns across email, SMS, push, direct mail, and in-app channels.
  • Design and manage end-to-end campaign workflows, including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with effective audience targeting rules and testing scenarios.
  • Segmentation & Targeting:
  • Utilize Adobe Campaign's data model and query capabilities to create customer segments using SQL.
  • Apply behavioural, transactional, and demographic data to build targeted lists for personalized marketing efforts.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out regulations.
  • Personalization & Templates:
  • Configure personalization blocks, dynamic content, and message templates for responsive email communications.
  • Collaborate with creative teams to design and develop personalized email templates that meet brand guidelines.
  • Campaign Optimization & Reporting:
  • Monitor campaign performance metrics, including delivery, open rates, click-throughs, and conversions.
  • Conduct A/B testing and provide actionable insights for campaign optimization.
  • Generate comprehensive campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration:
  • Partner with data, analytics, and IT teams to ensure seamless campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups that align with brand objectives.
  • Ensure campaigns adhere to regulatory requirements and brand standards.

Required Skills & Qualifications:

  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign management.
  • Strong knowledge of email marketing best practices, including deliverability, compliance, CAN-SPAM, and GDPR regulations.
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on expertise in campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation principles.
  • Familiarity with multi-channel orchestration techniques.
  • Strong analytical skills and experience working with reporting and campaign optimization tools.
  • Ability to collaborate effectively with cross-functional teams.
  • Excellent communication and project management skills.

Nice to Have:

  • Experience with Adobe Experience Cloud products, such as AEP, Journey Optimizer, Adobe Analytics, and Adobe Target.
  • Knowledge of HTML, CSS, and JavaScript for email template development and troubleshooting.
  • Exposure to integration with CRM/CDP systems, including Adobe AEP and Snowflake.

  • Marketing Campaign Manager

    6 days ago

    Madurai, Tamil Nadu, India beBeeDigital Full time US$ 5,00,000 - US$ 10,00,000

    Job OpportunityWe are a dynamic marketing organization seeking a data-driven professional to spearhead our YouTube ad campaigns. With an emphasis on innovation and growth, we aim to leverage the potential of YouTube as a lead generation powerhouse.Key Responsibilities:Plan, execute, and optimize YouTube ad campaigns to drive business results.Analyze campaign...

  • Junior Campaign Manager

    16 minutes ago

    Madurai, Tamil Nadu, India AsteroidX Full time

    About Us: We are a rapidly growing Amazon performance marketing agency dedicated to driving growthfor our clients through data-driven and innovative solutions. As part of our commitment toexpanding our team, we are looking for a Junior Campaign Manager with a thirst for learningand a passion for digital marketing.Job Summary: As a Junior Campaign Manager,...

  • Digital Marketing Campaign Specialist

    9 hours ago

    Madurai, Tamil Nadu, India beBeeArbitrage Full time US$ 1,000 - US$ 10,000

    Digital Marketing Campaign Specialist Job Description:We seek a skilled Digital Marketing Campaign Specialist to oversee the launch, management, and scaling of search arbitrage campaigns. The ideal candidate should possess expertise in managing campaign performance for maximum profitability.Responsibilities include:Launch and manage search arbitrage...

  • Sr. Ads Manager

    4 weeks ago

    Madurai, Tamil Nadu, India Marketing Transformers Full time

    We're Hiring: Sr. Ads Manager (Remote) Shift Time:  Monday to Friday: 9 AM – 5 PM AEST  Saturday: 12 PM – 4 PM AEST  Location: RemoteCompensation & Key Requirements Salary Range: AUD $1,000 – $1,500/month based on experience and expertise.  Client-Facing Role: This role involves regular communication with international clients, particularly from...

  • Data Insights Lead

    3 hours ago

    Madurai, Tamil Nadu, India beBeeAnalytical Full time ₹ 15,00,000 - ₹ 24,00,000

    Campaign Analytics OverviewCampaign analytics is a critical component of assessing marketing campaign effectiveness. It involves analyzing data from various campaigns to identify trends, provide actionable insights, and evaluate performance using advanced analytical techniques.Required Skills and Qualifications:Strong understanding of data analysis and...

  • High-Budget Advertising Campaign Manager

    4 days ago

    Madurai, Tamil Nadu, India beBeeAdvertising Full time ₹ 36,00,000 - ₹ 1,20,00,000

    We are currently seeking highly experienced professionals to manage large-scale advertising campaigns. This role is designed for experts with a strong track record in handling high-budget advertising efforts, invoicing, and driving measurable results for international clients.Key Responsibilities:Develop and optimize high-budget campaigns across Facebook and...

  • Social Media Campaigner

    5 days ago

    Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

    Job Title: Digital Marketing Strategist">Digital storyteller who loves mixing creativity with performance-driven campaigns?Want to shape the online presence of a growing institution and directly impact admissions growth?Key Responsibilities:Plan, execute, and manage daily social media activities across Facebook, Instagram, Twitter, and YouTube.Design, run,...

  • Marketing Manager

    3 weeks ago

    Madurai, Tamil Nadu, India Black Oak Private Equity Group Full time

    Job Title: Marketing Manager Location: India (Remote) Employment Type: Full-Time, Internal Company: Black Oak Private Equity Group Compensation: Competitive salary & benefits (based on experience and local market standards)About Us Black Oak Private Equity Group is a leading investment firm with a diverse portfolio of companies spanning multiple industries...

  • Meta Marketing Manager

    4 days ago

    Madurai, Tamil Nadu, India TripXL Full time

    Position Overview: We are seeking a results-driven Performance Marketer to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS.Key Responsibility Areas: ● Plan,...

  • Strategic Telecom Campaign Manager

    4 days ago

    Madurai, Tamil Nadu, India beBeeCampaign Full time US$ 80,000 - US$ 1,20,000

    Telecom Campaign Manager JobVitelco is seeking a skilled Telecom Campaign Manager to design and execute end-to-end campaigns for postpaid and prepaid segments.The ideal candidate will have 5+ years of experience in telecom sector campaign management, particularly with postpaid/prepaid customers. They will possess strong analytical thinking and...