
Digital Marketing Specialist
1 week ago
We are seeking a detail-oriented and passionate digital marketing professional to join our team. The ideal candidate will have excellent communication skills and be responsible for creating, managing, and optimizing paid advertising campaigns across various platforms.
Key Responsibilities:- Plan, launch, and manage paid advertising campaigns on Google Ads, Meta Ads, and Bing Ads.
- Conduct thorough research and competitor analysis to drive campaign strategy and maximize ROI.
- Create compelling ad copy and engaging visuals that align with campaign goals and resonate with the target audience.
- Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve results.
- Prepare and present detailed performance reports with actionable insights to stakeholders.
- Collaborate with cross-functional teams to ensure campaign success and meet business objectives.
- Bachelor's degree in Marketing, Business, or a related field.
- 1-4 years of experience in digital marketing or a related field. Freshers with relevant training are welcome.
- Excellent verbal and written communication skills - must be confident in presenting ideas and discussing results with clients or team members.
- Proficiency in Excel and Google Sheets for reporting and analysis.
- Strong analytical and problem-solving skills.
Preferred Skills:
Google Ads expertise
Meta Ads expertise
In-depth knowledge of Search, Display, Shopping, YouTube, and Performance Max campaigns
Familiarity with ad copy creation and A/B testing
Proficiency with Google Analytics (GA4), Tag Manager, and conversion tracking setup
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