Digital Marketing Campaign Strategist

2 days ago


Gurgaon, Haryana, India Hashtag Orange Full time

We are seeking a seasoned Digital Marketing Campaign Strategist to join our dynamic team at Hashtag Orange. As an Assistant Manager – Media (Performance Marketing), you will play a pivotal role in developing and executing performance-driven marketing campaigns across various digital platforms.

Key Responsibilities
  • Campaign Strategy & Execution: Develop and lead performance marketing campaigns across multiple channels (Google Ads, Facebook, Instagram, LinkedIn, Programmatic, etc.), ensuring alignment with client objectives and delivering measurable outcomes.
  • Campaign Optimization: Continuously monitor, analyze, and optimize campaigns to drive better ROI, increased engagement, and conversion rates. Implement A/B testing and other optimization techniques to improve campaign performance.
  • Budget Management: Oversee and manage campaign budgets effectively, ensuring optimal allocation and spend to achieve the best results for clients.
  • Team Collaboration: Work closely with cross-functional teams, including creative, analytics, and account management, to develop cohesive media strategies that align with client goals.
  • Performance Analysis & Reporting: Analyze campaign performance data and generate insightful reports. Use data-driven insights to suggest improvements and demonstrate the value of our services to clients.
  • Market Research & Trends: Stay updated with the latest trends in digital marketing, social media, and performance marketing to ensure that campaigns are innovative and leverage the best tools and strategies available.
  • Mentorship & Guidance: Provide guidance and support to junior team members, helping them grow their skills in media planning, optimization, and reporting.


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