Education Marketing Executive

3 days ago

Belgaum, Karnataka, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 14,00,000

Join a dynamic team as a Marketing Lead, and take the lead in driving student acquisition and brand awareness.

  • We are looking for an experienced Marketing Lead to oversee offline marketing initiatives for our Vidyapeeth centers.

About this role:

A key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive student enrollment and brand visibility. This includes managing Above The Line (ATL) and Below The Line (BTL) campaigns, organizing educational seminars, and building relationships with local stakeholders.

  • Key responsibilities include:
  • Developing and executing ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organizing and managing seminars and workshops in educational institutions.
  • Collaborating with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Tracking campaign performance and optimizing for better ROI.
  • Managing vendor relationships and logistics for on-ground events and campaigns.
  • Conducting market research to identify trends and competitor strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes).
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

In return, we offer:

  • A dynamic and supportive work environment.
  • The opportunity to develop your career in a fast-paced and growing company.
Why choose us?
  • Our commitment to innovation and excellence.
  • Opportunities for professional growth and development.

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