
Creative Storyteller
14 hours ago
About Grapes Worldwide
We're India's leading Integrated communications agency, nurturing digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, we offer full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart.
Our Vision
We outperform expectations at every possible stage. With over 200+ minds continuously at work, we own what we do Agile minds are at our core with a continuous endeavor to invest in talent.
The Role
We're looking for a Senior Copywriter who not only masters the art of storytelling but also understands design aesthetics. If you can craft compelling narratives in both Hindi and English, bring fresh ideas to the table, and think visually while writing, this role is for you.
Responsibilities
- Create innovative strategies that align with our company's vision and goals.
- Lead a team of copywriters, providing mentorship and fostering a culture of creativity and innovation.
- Collaborate closely with designers to ensure words and visuals work seamlessly together.
- Cross-functional collaboration with marketing, product, and sales teams to develop engaging content and experiences.
- Oversee the development of marketing campaigns, advertisements, and brand assets ensuring consistency across all platforms.
- Work on integrated campaigns, from digital and social media to TVCs, print, and beyond.
- Write across formats including ads, scripts, social media, and long-form content in both Hindi and English.
- Manage resources efficiently.
Requirements
- Bachelor's or Master's degree in Advertising, Marketing, or a related field.
- Minimum of 2-3 years in a creative leadership role, preferably in an agency or in-house marketing team.
- Strong expertise in storytelling and campaign development.
- Proven ability to inspire and manage a team of creatives.
- Excellent presentation and interpersonal skills to convey ideas effectively.
- Ability to balance creativity with objectives and KPIs.
- Innovative mindset with the ability to navigate challenges creatively.
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