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We are seeking a skilled Graphic Designer to conceptualize, design, and deliver high-converting static ad creatives for Meta Ads (Facebook/Instagram). The ideal candidate will have hands-on experience in packaging and branding, as well as a strong portfolio showcasing winning ad creatives.
Key Responsibilities:- Ad Creative Development: Design and deliver visually compelling ad creatives that drive engagement and conversions.
- Creative Optimization: Collaborate with the performance marketing team to test, analyze, and optimize ad creatives for improved CTR, ROAS, and conversions.
- Product Packaging: Work on product packaging design, ensuring it aligns with brand identity and appeals to target audiences.
- Brand Identity: Support the development of brand identity elements, including logos, brand guidelines, typography, and visual storytelling.
- Design Translation: Translate marketing briefs into visually compelling designs across digital and print formats.
- Professional Experience: 2+ years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands.
- Portfolio: Strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work.
- Design Tools: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent.
- Performance Metrics: Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them.
- Creativity and Functionality: Ability to balance creativity with functionality and business objectives.
- Communication Skills: Excellent attention to detail, time management, and communication skills.
- Growth Opportunities: Opportunity to work with a fast-scaling brand and directly impact growth.
- Creative Freedom: Creative freedom with data-driven learning.
- Collaborative Environment: A collaborative and growth-oriented work environment.
- Competitive Compensation: Competitive salary and performance-based incentives.