Content and SEO Specialist
24 hours ago
Job Summary: We are looking for a highly skilled Content and SEO Specialist to join our team at Arvind Lifestyle Brands Limited. The successful candidate will be responsible for developing and implementing effective SEO strategies to drive traffic and revenue to our website.
Key Responsibilities: Conduct keyword research to guide content teams, review technical SEO issues and recommend fixes, optimize website content, landing pages, and paid search copy, direct off-page optimization projects (e.g., link-building), collect data and report on traffic, rankings, and other SEO aspects, work with social media and PPC teams to optimize campaigns, and keep abreast of SEO and integrated marketing trends.
Requirements and Skills:
- Proven experience as an SEO Manager, SEM Manager, or similar role
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends)
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
Why Join Us: Competitive salary, opportunities for professional growth and development, and a collaborative and dynamic work environment.
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