Marketing Automation Specialist

18 hours ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Marketing Automation Specialist

Overview of the Role:

We are seeking a skilled and detail-oriented individual to join our Growth team as a Marketing Automation Specialist. This role will focus on translating go-to-market (GTM) strategies into operational systems across our account-based marketing, outreach, and CRM stack.

Key Responsibilities:

  • Partner with cross-functional teams to develop and implement multi-channel campaigns aligned to account segments, company size, and deal stages.
  • Design and maintain performance dashboards to monitor campaign effectiveness and troubleshoot underperformance using behavioral signals, buying intent, and job change triggers.
  • Develop and execute account-based marketing strategies in collaboration with Sales, Customer Experience, and Marketing teams.
  • Coordinate with external vendors and agencies to deliver campaigns efficiently and on schedule.
  • Work closely with Marketing Ops and RevOps teams to streamline CRM workflows, lead routing, and campaign attribution.
  • Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment.

Requirements:

To be successful in this role, you should have:

  • At least 3 years of experience in account-based marketing, preferably in the B2B marketing and/or B2B SaaS industry.
  • Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make.
  • Proven ability to plan and execute complex campaigns and optimize based on data signals.
  • Excellent analytical thinking and strong technical aptitude.
  • Able to work independently and take ownership of Revenue operations.

What We Offer:

As a Marketing Automation Specialist, you will have the opportunity to work on a wide range of projects and collaborate with cross-functional teams to drive business growth. You will be part of a dynamic and fast-paced environment that is always looking for new challenges and opportunities.

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