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Digital Transformation Strategist

2 weeks ago

Delhi, Delhi, India Discoveries Quintessential Full time

At Discoveries Quintessential, we are seeking a seasoned professional to lead our financial industry clients through digital transformation. As a Business Strategy Manager, you will play a pivotal role in developing research-driven strategies to enhance digital engagement.

Key Responsibilities
  • Conduct market analysis and competitor benchmarking to identify key trends and opportunities.
  • Develop strategic briefs aligned with client goals and objectives, ensuring seamless execution of digital campaigns.
  • Collaborate with creative and analytics teams to optimize campaign performance, leveraging data-driven insights for actionable results.
  • Presentation of strategic plans to clients, distilling complex information into clear, concise narratives that drive business outcomes.
Requirements
  • 10+ years of experience in account planning, preferably in BFSI-focused digital agencies.
  • Strong research, analytical, and presentation skills, with expertise in consumer behavior analysis and strategic campaign development.
  • Ability to translate financial industry insights into compelling digital narratives, driving engagement and growth.