Digital Marketing Strategist for BFSI and ERP Software
2 days ago
**Company Overview**
Azentio Software Pvt Ltd is a leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa.
We are committed to excellence in our products, services, ideas, and people. Our mission is to be the leading provider of BFSI and ERP software solutions.
**Job Description**
We are seeking an experienced Digital Marketing Strategist to lead our marketing efforts at Azentio Software Pvt Ltd.
This role is pivotal in driving awareness, engagement, and lead generation for our B2B software products.
The ideal candidate will have a strong background in website management, SEO, social media management, and content strategy, with a passion for leveraging digital channels to achieve business objectives.
**Key Responsibilities:**
- Develop and execute comprehensive digital marketing strategies to increase brand visibility, generate leads, and drive customer acquisition for our B2B software products.
- Lead SEO initiatives to optimize website content, improve search engine rankings, and increase organic traffic.
- Conduct keyword research, monitor keyword performance, and implement on-page and off-page SEO techniques.
- Manage and optimize paid advertising campaigns across various digital channels, including Google Ads, LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance, adjust budgets, and optimize targeting to maximize ROI.
- Oversee the company's social media presence, including content creation, posting, community management, and engagement.
- Develop and implement social media campaigns to increase followers, enhance brand awareness, and drive traffic to our website.
- Create and execute a content strategy that aligns with business goals, target audience preferences, and industry trends.
- Collaborate with the sales and product teams to develop marketing collateral, sales enablement materials, and product messaging that resonate with target customers and support the sales process.
**Requirements:**
- Bachelor's degree in marketing, Business, Communications, or related field.
- Proven experience as a digital marketer, with a focus on B2B software products or related industry.
- Strong understanding of SEO principles and best practices.
- Experience with SEO tools such as Google Analytics.
- Proficiency in managing social media platforms for business purposes.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey key messages to target audiences.
- Demonstrated experience in developing and executing digital marketing campaigns across multiple channels, including paid search, display advertising, and social media.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing performance.
- Strong project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous improvement.
- Willingness to explore new ideas and experiment with different marketing tactics.
**Location:** Bangalore
**Estimated Salary:** ₹25,00,000 - ₹35,00,000 per annum
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