Data-Driven Marketing Insights Specialist
3 days ago
Unlock business potential by harnessing data insights as a detail-oriented Marketing Insights Specialist.
Key Responsibilities:- Interpret and analyze marketing data from diverse channels, including digital campaigns, customer relationship management systems, and web analytics to gain actionable insights.
- Develop intuitive dashboards and reports to track performance metrics, campaign effectiveness, and customer behavior using data analysis tools like SQL, Python, R, or Excel.
- Create predictive models and customer segments to enhance targeted advertising and personalized experiences.
- Optimize campaign outcomes through continuous monitoring and informed recommendations backed by data-driven insights.
- Bachelor's degree in a quantitative field such as engineering, statistics, mathematics, or a related discipline.
- Minimum 2-3 years of experience in data analysis, preferably within the marketing or consumer goods industry.
- Strong expertise in data analysis tools and proficiency in visualization platforms like Power BI, Tableau, or Google Data Studio.
- Familiarity with marketing platforms such as Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems is advantageous.
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