Digital Media Marketing Professional
2 days ago
Digital Media Marketing Executive Role Overview
Fraction Tech is seeking a skilled Digital Media Marketing Executive to drive our marketing initiatives forward. As a key member of our team, you will be responsible for executing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns.
Main Responsibilities
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for search engine optimization.
- Conduct on-site and off-site analysis of competitors.
- Use Google Analytics to compile regular performance reports.
- Assist the content team in creating high-quality, informative SEO content.
- Develop and implement on-site and off-site SEO strategies for clients in various industries.
- Occasionally contribute to the company blog.
- Carry out detailed keyword research according to the latest keyword strategies.
- Stay up-to-date with the most recent developments in Search Engine Marketing (SEM).
- Paying particular attention to any significant Google algorithmic changes.
- Develop and implement link building strategy.
- Research and implement content recommendations for organic SEO success.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements
- At least one year's experience in the field of SEO/SEM.
- Experience using tools such as Google Analytics and Google Webmaster.
- High-quality reporting, copywriting, and analytic skills.
- Excellent time management skills and the ability to prioritize work.
- A detailed understanding of PR to get the client's message heard.
- A desire to understand what drives Google's algorithms.
- A commitment to keeping your skills and knowledge up-to-date.
- Experience with editing videos is ideal but not essential.
- Background in light technical writing, marketing would also be ideal but not essential.
- Experience project managing a high volume of marketing tactics, with the ability to provide daily, up-to-date status on any given project.
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