Web Optimization Specialist

1 day ago

Thāne, Maharashtra, India beBeeOptimization Full time ₹ 8,00,000 - ₹ 12,00,000
Web Optimization Specialist

We are seeking a detail-oriented and technically skilled Web Optimization Specialist to join our marketing team. This role involves maintaining and improving our custom WordPress website.

Key Responsibilities:
  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the marketing team to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
Skill Requirements:
  • Strong understanding of web development principles and practices.
  • Proficiency in HTML, CSS, JavaScript, and PHP.
  • Experience with WordPress theme development and customization.
  • Knowledge of SEO principles and best practices.
  • Ability to analyze data and make informed decisions.
  • Excellent communication and teamwork skills.
Benefits:

This is an excellent opportunity to work on high-profile projects, develop your skills, and grow with our company.

About the Role:

This is a full-time position that requires a strong work ethic, attention to detail, and ability to work independently and collaboratively as part of a team.

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