
High Impact Marketing Specialist
1 day ago
Job Title: Performance Marketing Associate
">We are seeking a skilled Performance Marketing Associate to join our team. As a key member of our marketing department, you will be responsible for driving growth through high-impact performance marketing campaigns.
">Your primary focus will be on running and scaling campaigns that directly contribute to our business growth. You will work closely with our founders and experienced marketers to develop and implement effective strategies.
">You will have the opportunity to experiment with new ideas, test bold campaigns, and see instant impact. Your creativity and analytical skills will be essential in shaping the future of our high-growth D2C brand in India.
">Key Responsibilities:
">- Launch and scale high-ROI campaigns on Google Ads and Meta Ads.">
- Optimize campaign performance by tracking ROAS, CAC, CTR, conversions, and squeezing out better results daily.">
- Test and lead structured A/B tests across creatives, copy, landing pages, and targeting.">
- Collaborate with creatives to turn fun, bold ideas into ads that actually convert.">
- Analyze campaigns, uncover insights, and translate numbers into next steps.">
- Manage budgets smartly to maximize every rupee spent for the biggest impact.">
- Stay curious and explore new paid platforms to keep us ahead of the curve.">
Requirements:
">To succeed in this role, you will need:
">- 2–3 years of hands-on experience with Google Ads and Meta Ads (D2C or agency).">
- A strong understanding of data, analytics, and dashboards.">
- Confidence in using Google Analytics, Meta Business Manager, and Sheets.">
- An analytical mind combined with creativity – you know when to crunch numbers and when to experiment.">
- Self-starting ability, curiosity, and eagerness to try new things in a fast-paced startup environment.">
- Bonus: Experience with retention marketing, CRO, or email/SMS is a plus.">
What We Offer:
">As a member of our team, you can expect:
">- Direct mentorship from founders and senior marketers.">
- Ownership and freedom to test, learn, and grow.">
- A young, collaborative team that thrives on creativity and innovation.">
- Competitive pay and opportunities for professional growth.">
- The chance to make a visible impact on a brand scaling across India.">
About Us:
">We are a D2C brand in India, building a premium kidswear brand that is bold, playful, and proudly made in India.
">We are passionate about creating a unique brand experience that sets us apart from the competition.
">We believe in empowering our team members to take ownership of their work and drive growth through innovative marketing strategies.
">Join us on this exciting journey and help shape the future of our brand
"]],-
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