Fashion Communication Specialist
8 hours ago
We are seeking a passionate and experienced fashion professional to lead communications and media strategy for fashion and lifestyle clients.
This role involves spearheading impactful campaigns that elevate client presence across editorial, influencer, and digital platforms.
Key Responsibilities:- Fashion Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
- PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
Required Skills:
- Proven experience in fashion public relations and communications.
- Strong relationships with fashion editors, stylists, influencers, and journalists.
- Excellent written and verbal communication skills.
- Ability to think strategically and creatively.
- Experience with campaign planning, execution, and measurement.
Benefits:
- Ongoing training and development opportunities.
- A supportive and collaborative team environment.
- The chance to work with high-profile fashion brands and influencers.
- A competitive salary and benefits package.
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