Marketing Portfolio Leader

2 weeks ago


Mumbai, Maharashtra, India Cholayil Private Limited Full time
Job Description

The Senior Brand Manager will be responsible for conceptualizing, planning, implementing, and managing the entire life cycle of products in our company's portfolio for the designated brands. This role will play a crucial part in fuelling the product pipeline for our company's portfolio of brands and achieving business goals and objectives.

The key responsibilities include:

  1. Annual Business Plan: Develop annual business plans and own them, including budgeting for the brand/brands and monitoring expenditures.
  2. Category Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, and industry scenarios to conceptualize region-wise volume projections.
  3. Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements, etc., to identify gaps in the current brand portfolio.
  4. New Product/Product Extension Planning, Development, and Launch: Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch.
  5. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP, and market connectivity) to management for better planning.


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