Brand Marketing Lead

1 month ago

Bengaluru, Karnataka, India Flipkart Full time

About the Role

We are seeking a highly skilled Brand Marketing Lead to spearhead our social media and content strategy, including YouTube and Instagram content creation, as well as collaboration with other brands to create buzz for the Cleartrip brand.

About Our Team:

Join a dynamic and innovative team at Cleartrip that has consistently delivered award-winning campaigns since the brand relaunch. As part of our team, you'll collaborate with passionate professionals who are dedicated to redefining travel experiences and shaping the future of the industry.

Key Highlights:

  • Award-Winning Campaigns: Our team has a track record of success, with multiple award-winning campaigns recognized for creativity, innovation, and impact in the travel sector.
  • Creative Excellence: We pride ourselves on pushing the boundaries of creativity and storytelling, creating captivating content that resonates with audiences and drives results.
  • Cross-Functional Collaboration: Collaboration is at the heart of everything we do. You'll work closely with talented individuals from marketing, design, product, and other teams to bring our vision to life and achieve our goals.
  • Innovation and Experimentation: We're constantly exploring new ideas, technologies, and strategies to stay ahead of the curve and deliver cutting-edge campaigns that captivate our audience and drive business growth.
  • Results-Driven Culture: Our team is focused on achieving tangible results and making a meaningful impact. From increasing brand awareness to driving customer engagement and loyalty, we're committed to delivering measurable outcomes that drive success for Cleartrip.
  • Continuous Learning and Growth: We believe in investing in our team members' growth and development. You'll have access to learning opportunities, mentorship, and resources to help you excel in your role and advance your career.

Responsibilities:

  • Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and foster community growth across platforms including YouTube and Instagram.
  • Create high-quality, original content for Cleartrip's YouTube channel and Instagram profile, ranging from travel guides and destination highlights to travel tips, vlogs, behind-the-scenes footage, and visually appealing Instagram posts.
  • Collaborate cross-functionally with marketing, design, and product teams to ensure brand consistency and alignment with business objectives across all content formats.
  • Manage Cleartrip's YouTube and Instagram content calendars, planning, scripting, and producing videos and posts to maintain a consistent and impactful presence on the platforms.
  • Monitor YouTube and Instagram analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth.
  • Cultivate relationships with travel influencers, content creators, and brand ambassadors to collaborate on YouTube and Instagram collaborations, amplify Cleartrip's message, and reach new audiences.
  • Identify strategic brand partnerships and collaborations with other travel-related and lifestyle brands to create buzz for the Cleartrip brand, increase visibility, and drive customer acquisition.
  • Negotiate and execute brand collaborations, co-branded content campaigns, and joint promotional initiatives to maximize brand exposure and generate buzz in the travel industry.
  • Stay updated on YouTube and Instagram trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance Cleartrip's presence on the platforms.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
  • Proven experience (3+ years) in social media management, content creation, and digital marketing, with a focus on YouTube and Instagram content strategy, video production, and influencer collaboration.
  • Strong understanding of YouTube and Instagram platform dynamics, algorithms, and best practices for organic and paid content distribution, including SEO, metadata optimization, and audience targeting.
  • Creative mindset with a passion for storytelling, visual communication, and influencer marketing, demonstrated through a portfolio of engaging YouTube and Instagram content and successful brand collaborations.
  • Analytical mindset with the ability to interpret YouTube and Instagram analytics, track performance metrics, and derive actionable insights to optimize content strategy and achieve KPIs.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively across teams, negotiate partnerships, and influence stakeholders at all levels.
  • Self-motivated and results-oriented with a proactive approach to problem-solving, project management, and staying ahead of industry trends.

What We Offer:

We believe in investing in our team members' growth and development. You'll have access to learning opportunities, mentorship, and resources to help you excel in your role and advance your career.

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