Visual Identity Specialist

1 day ago

Bengaluru, Karnataka, India beBeeDesigner Full time ₹ 1,08,16,000 - ₹ 1,44,20,000

Job Title: Visual Identity Specialist

We are seeking a talented Visual Identity Specialist to join our team. As a key member of our design department, you will be responsible for evolving and maintaining our visual identity across all touch-points.

About the Role:

  • Evolving and refining our brand identity - Refreshing our visual language (logo, typography, color palette, imagery style) to align with our values and audience.
  • Creating a style guide that clearly defines our brand identity and guides all design and communication efforts.
  • Ensuring brand consistency across our website, marketing materials, product interface, social media, and internal communications.
  • Collaborating with the marketing team to develop creative concepts and visual assets for campaigns, keeping everything on-brand and effective.
  • Designing a variety of marketing materials - from brochures to presentations to website graphics and social media assets.
  • Working closely with product and engineering teams to ensure the product interface reflects our brand and offers a seamless user experience.
  • Staying on top of industry trends and competitors, using insights to inform brand decisions.

Your Qualifications

You have a solid portfolio that highlights your graphic design skills, especially in digital marketing and branding.

You are proficient in tools like Adobe Photoshop, Illustrator, and In Design, Figma, and Webflow.

You are a creative thinker with a keen eye for detail and have a good understanding of design principles, typography, color theory, and layouts.

You have 2+ years of experience in graphic design, preferably at an early stage startup.

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