Senior Data Analyst

8 hours ago

Tirupati, Andhra Pradesh, India beBeeDataDriven Full time ₹ 1,80,00,000 - ₹ 2,70,00,000
Job Title: Data-Driven Strategist

As a seasoned professional in the field of analytics, you will leverage your expertise to drive data-driven strategies and decision-making.

  • Team Leadership & Development:
  • Lead and mentor a team of analysts, fostering a culture of collaboration, innovation, and excellence.
  • Provide training and guidance on analytics best practices, tools, and methodologies.
  • Ensure alignment of team goals with organizational objectives.
  • Strategic Analytics Planning:
  • Collaborate with stakeholders to understand business objectives and design data-driven solutions.
  • Translate complex business problems into actionable analytical frameworks.
  • Advanced Marketing Analytics & Modeling:
  • Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
  • Champion advanced analytics use cases such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
  • Ensure robust model evaluation, validation, and deployment processes.
  • Data Governance & Quality Assurance:
  • Oversee data integrity, accuracy, and consistency across all analytics projects.
  • Establish data governance policies and ensure compliance with data security standards.
  • Streamline ETL processes for efficient data management.
  • Cross-Functional Collaboration:
  • Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products.
  • Drive alignment between analytics initiatives and broader business strategies.
  • Innovation & Continuous Improvement:
  • Stay abreast of emerging trends in analytics, data science, machine learning, and ad-tech to identify new opportunities.
  • Encourage a culture of experimentation, leveraging cutting-edge tools and techniques.

Key Requirements include:

  • 5+ years of professional experience in analytics, data science, or related roles.
  • At least 3 years' experience in the digital marketing industry is mandatory.
  • Proven track record of managing analytics teams and delivering high-impact projects.
  • Advanced proficiency in Python, SQL, and Statistical techniques is required.

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