Low-Carb Content Creator

1 week ago


Bengaluru, Karnataka, India Lo Foods Full time
About Lo Foods

We're a purpose-driven brand on a mission to provide low-carb functional foods to 100 million Indians by 2030. Our goal is to harness the power of food to improve and manage specific health conditions.

Our three brands support this mission: Keto Smart, Protein Chef, and DiabeSmart. We offer a range of products that cater to different needs and preferences.

Job Title: Low-Carb Content CreatorJob Summary

We're seeking a talented Low-Carb Content Creator to join our team. As a key member of our social media team, you'll be responsible for crafting compelling narratives that resonate with our audience. Your primary focus will be on creating engaging content for platforms like Instagram, YouTube, Twitter, LinkedIn, and WhatsApp.

You'll work closely with our social and creative team to develop copy that stands out across all platforms. Your ability to simplify complex health concepts through relatable storytelling will be crucial in connecting with our audience.

Key Responsibilities
  • Create clear, engaging, and scroll-stopping content for social media posts, ads, campaigns, videos, and other digital content.
  • Tell stories that resonate with mastery in short form content, simplifying complex health concepts through relatable storytelling.
  • Develop impactful campaigns that spark conversation and build brand trust, working with the social and creative team.
  • Stay up-to-date with the latest platform features and leverage tools for content optimization.
  • Spot trends, memes, and cultural moments to craft reactive, timely, and on-brand content.
  • Collaborate with designers and social media managers to bring creative ideas to life.
  • Adapt messaging for different platforms while maintaining a cohesive brand voice.
  • Research audience insights and competitor strategies to ensure your copy is fresh, engaging, and relevant.
Requirements
  • 2-3 years of copywriting experience in a food industry or agency is preferred.
  • Strong portfolio showcasing your ability to craft platform-specific, engaging, and results-driven content and creative flair (even passion projects or side hustles count).
  • Excellent command of English with a love for words and wit.
  • Familiarity with social media trends, memes, platform features, and emerging digital tools.
  • Ability to adapt tone and style for different brands, campaigns, and audiences.
  • A quick thinker with a passion for reactive content and staying ahead of the cultural curve.
Estimated Salary Range

Rupees 6 lakhs - 8 lakhs per annum, depending on experience.

How to Apply

Interested candidates are requested to send their resume and cover letter with the subject line 'Application for Low-Carb Content Creator'. We look forward to reviewing your application.



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