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Marketing Strategist

1 week ago

Coimbatore, Tamil Nadu, India Doo Group Full time

At Doo Group, we're expanding our horizons and seeking a skilled Marketing Strategist to join our team.

We're a global financial services group with FinTech as our core, operating across 10 major business lines including Brokerage, Wealth Management, Property, Payment & Exchange, FinTech, Financial Education, Health Care, Consulting, Cloud, and Digital Marketing.

Our mission is to provide clients with comprehensive products and services worldwide through a one-stop approach. We're committed to helping our clients achieve their ideal financial life while moving towards a better future together.

We're on the lookout for talented individuals who are motivated to support our strategic goals and initiatives. If you're looking for a new challenge, we invite you to join us on our journey of global expansion.

Key Responsibilities:
  • Market Strategies and Brand Development: Develop a comprehensive marketing plan in relation to research and analysis to achieve the company's marketing and branding goals in the India market. Execute regional marketing strategies locally to align with overall brand objectives. Support localization efforts to ensure messaging resonates with diverse audiences. Maintain and enforce brand guidelines, ensuring all marketing communications reflect the brand's integrity and adhere to established standards.
  • Campaign Development & Execution: Lead the localize planning and execution of marketing campaigns across both online and offline channels. Work closely with internal teams and cross-departmental teams like product and design teams to ensure all campaigns can be launched according to schedule. Optimize campaign performance through data analysis, market reports, and feedback.
  • Partnerships & Community Engagement: Identify and build strategic partnerships with local influencers, financial media, and trading communities. Manage relationships with key stakeholders to drive brand advocacy and engagement. Plan and organize industry events, webinars, and networking sessions to strengthen market presence.
  • Cross-functional Collaboration & Reporting: Work closely with the local marketing team to align regional marketing efforts and share best practices. Collaborate with internal teams, including brand, product, sales, and customer support, to strengthen local brand positioning and client experience. Monitor campaign performance, analyze key metrics, and generate reports with actionable insights.
Requirements and Skills:
  • Bachelor's degree in marketing or a related field.
  • Minimum 4-5 years of proven work experience in regional marketing, brand, and campaign management, preferably in the financial industry or FinTech.
  • Strong market acumen with a proven ability to develop regional and localized plans for client acquisition and development.
  • Proficiency in CRM and analytics marketing tools.
  • Creative mindset, organized, independent, and adaptable in a fast-paced environment.
  • Fluent in written and spoken English with additional proficiency in Tamil or Hindi.
  • Experience with or a passion for financial markets is a plus.
What We Offer:
  • A dynamic work environment that values innovation and growth.
  • A comprehensive medical, dental, optical, and wellness benefits package.
  • A 13th-month salary and performance bonus.
  • Quarterly employee recognition awards in USD.
  • A smart pantry access and weekly tea break/lucky draw.
Life at Doo Group:

We're a culture-driven organization where continuous growth, collaboration, and creativity thrive. As a member of our team, you'll collaborate with top professionals from around the globe, dive into exciting projects, and play a pivotal role in shaping the future of finance.

Join us and unlock your potential with Doo Group. Apply now and take the first step towards a rewarding career.