
Chief Brand Coordinator
2 days ago
Job Overview:
We are seeking a highly skilled Operations Manager to oversee and execute key operational aspects of our marketing strategy.
The role will focus on exhibition management, social media coordination, brand identity implementation, sales collateral creation, and vendor relationship development.
You will work cross-functionally with R&D, packaging, sales, HR, and finance teams to ensure seamless execution and alignment with our strategic goals.
Key Responsibilities:Exhibition Management:- Manage all administrative and logistical deadlines for exhibitions and marketing events.
- Coordinate with cross-functional teams to gather product, branding, and technical information.
- Ensure timely delivery of collaterals, booth materials, and samples to event locations.
- Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC in coordination with the sales and CRM teams.
- Act as the liaison between the company and external social media agencies.
- Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
- Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
- Ensure consistent implementation of our brand identity across all touchpoints and materials.
- Review physical and digital branding at office premises, packaging, events, and collaterals.
- Work with marketing leadership to audit and improve brand consistency.
- Drive the creation, review, and distribution of brochures, presentations, and product sheets.
- Coordinate with design agencies, internal teams, and printers for timely execution.
- Maintain a repository of up-to-date marketing assets for the sales team.
- Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
- Negotiate terms and ensure quality and timeliness of deliverables.
- Maintain a database of approved vendors with rate cards and service histories.
- Monitor and track incoming enquiries generated through social media, website, and digital campaigns.
- Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
- 2-4 years of experience in marketing operations, branding, or coordination.
- Industry background preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
- Strong project management and multitasking skills.
- Excellent written and verbal communication skills.
- Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.
- Experience in working with agencies, vendors, and internal stakeholders.
- Highly organized, proactive, and driven to deliver results under tight timelines.
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