Dynamic Brand Marketing Professional

2 weeks ago


Delhi, Delhi, India Kopi Kenangan Full time

Kopi Kenangan, a pioneering coffee retail chain with over 950 locations across Indonesia, Malaysia, and Singapore, is seeking an experienced Brand Marketing Professional in Gurgaon Delhi, India.

This key role will play a pivotal part in shaping and executing our brand strategies to drive penetration, transactions, and profitable sales. As a Brand Marketing Manager, you will be responsible for developing a clear brand proposition through product, pricing, menu, channel, customer experience, and communications to gain market share and win in the F&B industry.

If you are passionate about coffee, creative in your approach, and have a successful track record in brand management in the Indian F&B sector, we encourage you to apply.

About the Role:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • At least 3 years of marketing experience in F&B, QSR, Retail, or Consumer Goods Industry in India, preferably with coffee retail brand marketing experience.
  • Hands-on experience in in-store communications, brand communications planning and roll-out, sales performance tracking & development, menu management, product innovations & launches, market research & analytics, and A&P management.
  • Excellent communication skills, both written and verbal, with proven campaign management experience.
  • Creative thinker with a keen eye for trends, detail, and budget management.

Responsibilities:

Business/Marketing Mix Development & Implementations:

  • Establish key objectives to drive brand growth.
  • Develop and roll out brand-specific core pillar & repeatable value pillar.
  • Sales performance tracking and development of sales gap measures.

Brand Communication Planning, Development & Roll Out:

  • Drive on-time plans roll out and marketing execution excellence for National & In-Store specific campaigns.
  • Development of instore communications material, ATL and BTL communications, and media plan for campaign roll out.

Menu Management, Product Innovations & Launches:

  • Development of menu product needs based on understanding of market, competition, and customer purchase behavior.
  • Develop and roll out new product innovations/renovations.

Partnership & Collaborations:

  • Initiation and evaluation of potential partnership to drive brand growth and improve brand proposition.

Market Research & Analytics:

  • Internal analytics on overall business growth drivers, menu mix, promotion effectiveness, post-launch evaluations, and customer purchase behavior analysis.
  • External analytics on overall brand health, penetrations, and conversions.

A&P Management:

  • Communication/Activation and Marketing plan budget planning, monitoring, and tracking.

About Kopi Kenangan:

  • Kopi Kenangan is a well-established coffee chain store with close to 900 outlets across Indonesia.
  • We launched Kenangan Coffee Malaysia in 2022, with around 60 coffee chain stores across Malaysia.
  • We introduced Kenangan Coffee Singapore in 2023, with 7 stores to date.
  • Kopi Kenangan Hanya Untukmu is our Ready-To-Drink FMCG subsidiary.

Estimated salary range: ₹12,00,000 - ₹20,00,000 per annum (dependent on experience and qualifications).



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