
Creative Brand Identity Specialist
2 weeks ago
This is a highly creative role that involves conceptualizing and designing impactful logos, brand identities, marketing materials, and visual narratives to reflect the company's values and resonate with the target audience.
The ideal candidate will be responsible for developing comprehensive branding guidelines, creating packaging designs, designing communication materials, translating brand strategies into compelling visual stories, working closely with cross-functional teams, and ensuring uniformity of visual elements and adherence to brand guidelines across all touchpoints.
Key responsibilities include:
- Designing logos and brand identities that effectively communicate the company's message and values.
- Developing comprehensive branding guidelines and creating packaging designs that are visually appealing, functional, and aligned with market trends.
- Designing a wide range of communication materials, including marketing collateral, social media creatives, infographics, presentations, and print/digital advertisements.
- Translating brand strategies into compelling visual narratives across digital and print platforms.
- Working closely with cross-functional teams to ensure designs effectively support campaigns and business goals.
Requirements for this role include:
- 1-3 years of experience as a Graphic Designer / Visual Communication Designer (fresher with strong portfolio also considered).
- Experience in creating brand communication materials (social media, ads, brochures, packaging, presentations, etc.).
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Knowledge of Figma / Canva / CorelDRAW for quick design tasks.
- Strong sense of typography, layout, and color theory.
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