Content Creator

4 weeks ago


Pune, Maharashtra, India Talent Ro Full time
Job Title: Creative Content Writer

Job Summary:
We are seeking a skilled Creative Content Writer to join our team at Talent Ro. As a Creative Content Writer, you will be responsible for producing high-quality, engaging content that meets the needs of our business objectives. Your content will be used across various channels, including digital platforms, social media, and our website.

Key Responsibilities:

• Develop and execute a content production and management plan to serve specified business objectives.
• Interface with Business, Search Marketing, and Analytics teams to ensure content aligns with business goals.
• Support the search marketing team to win search rankings for a large keyword portfolio.
• Regularly update yourself with the latest tools, technologies, and trends in the content marketing industry.
• Knowledge of content management for Apps and ability to contribute ideas to refine workflow and processes.
• Track and analyze content metrics related to production, reach, traffic, consumption, and engagement.
• Continuously track content performance (impact on business and RoI) and identify opportunities to improve funnel conversion rates through content.
• Run content-related tests and experiments to optimize content performance.

Ideal Candidate:

• High-scale production, management, and distribution of digital content that delivers tangible business value.
• Experience with multiformat, multichannel, new-age content and awareness of content marketing methods and latest tools, technologies, and trends.
• Experience on content management & tools on App ecosystem and stakeholder management, agency management.
• Business orientation, Project management, number orientation, and a penchant for writing, editing, and storytelling.
• Understanding of how content can drive business in Apps and hand-on experience working on large content marketing programs.
• Ability to manage content at scale for multiple channels, devices, and formats, especially mid-to-long-form articles and short-length videos.
• Proven experience in managing a loyal subscriber base and mobile-first thinking.
• Exposure to using data and analysis to improve content performance and comfort with marketing technology platforms.
• Excellent agency management skills, passion, stretch, and agility.
• Stakeholder management and indirect influence, ability to manage change and ambiguity, quality orientation, eye for detail, structured, analytical thinking, and comfort with numbers.
• Bias for execution and outcomes and 2 to 3 years of total experience preferably in a high-growth, digital native company.
• Education in mass communication, journalism, media, and MBA a plus.

Perks, Benefits, and Work Culture:

Our people define our passion and our audacious, incredibly rewarding achievements. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.

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