Digital Marketing Strategist

2 weeks ago

Ahmedabad, Gujarat, India Otrix Life Science Full time

We are seeking a talented Digital Marketing Manager to develop and execute digital marketing strategies that drive brand awareness, customer engagement, and online sales growth. As the Digital Marketing Manager, you will work closely with cross-functional teams to optimize our online presence, enhance customer acquisition, and implement innovative digital marketing campaigns.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to achieve brand objectives and revenue goals.
  • Plan, execute, and optimize digital marketing campaigns across various channels, including email marketing, social media, paid advertising, SEO, and content marketing.
  • Conduct market research and competitor analysis to identify trends and opportunities for growth.
  • Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.
  • Collaborate with the creative team to develop compelling and engaging content that aligns with brand messaging and target audience.
  • Stay up-to-date with industry trends and best practices in digital marketing, making recommendations for continuous improvement.
  • Manage and allocate digital marketing budgets effectively to maximize ROI.
  • Build and maintain strong relationships with external partners and agencies to support digital marketing initiatives.
Requirements:
  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience as a Digital Marketing Manager or similar role within the beauty industry.
  • Strong understanding of digital marketing channels, tools, and techniques.
  • Demonstrated success in developing and implementing digital marketing strategies that drive results.
  • Proficiency in digital marketing platforms and analytics tools (e.g., Google Analytics, social media management tools).
  • Solid knowledge of SEO, SEM, email marketing, social media advertising, and content marketing.
  • Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
  • Passion for the beauty industry and a keen eye for emerging trends and consumer behavior.
  • Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits include a competitive salary package, performance-based incentives, professional development opportunities, a collaborative and inclusive work environment, and opportunities for career growth and advancement within the company.

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