Cloud-Based Marketing Developer

22 hours ago

Hyderabad, Telangana, India beBeeCloud Full time ₹ 20,00,000 - ₹ 25,00,000

Job Overview:

This is a role that supports the development of cloud-based marketing solutions to enable efficient execution of marketing campaigns. Key responsibilities include data management, configuration, integrations, and development using Salesforce Marketing Cloud platform.

  • Develop targeted marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation, and more
  • Design new or enhance existing processes to support new marketing strategies, including customer journey mapping and email template development
  • Gather and confirm data specifications when gathering campaign information, ensuring accuracy and consistency across multiple channels
  • Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and API's to optimize data flow and analysis
  • Support reporting efforts through data manipulation and integration with business intelligence tools, providing actionable insights to inform marketing decisions
  • Develop, enforce, and perform quality control activities and checks to ensure high-quality deliverables and minimize errors
  • Perform other related duties and participate in special projects as assigned to contribute to team success

Key Skills:

The ideal candidate will have a Bachelor's degree in Computer Science, Information Systems, or Marketing, with 6+ years of relevant work experience. Prior experience implementing full-cycle projects in Salesforce Marketing Cloud and minimum 5+ years of experience working in Salesforce Marketing Cloud products are required.

  • Prior experience with Sales cloud as a CRM, Oracle and SQL based databases preferred
  • At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferred
  • Must have experience and understanding of relational databases and development competency around MS SQL Server, MySQL
  • Must have experience with AMP script
  • Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS and jQuery frameworks preferred

Requirements:

A successful candidate must be able to demonstrate strong technical skills, excellent problem-solving abilities, and effective communication skills. Experience working in a fast-paced environment and adapting to changing priorities is also essential.

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