
Creative Content Specialist
2 weeks ago
Key Objectives
- We create engaging copy for various digital platforms, including advertisements, email campaigns, product packaging, website headers, landing pages, and social media outlets.
- We conceptualize scripts for video content, influencer partnerships, and brand storytelling initiatives to captivate our audience.
- We maintain a consistent brand voice and messaging across all channels, ensuring alignment with our style guide and tone.
- We collaborate closely with designers, marketers, and product teams to integrate copy seamlessly with visual elements for maximum impact.
- We refine content for grammar, clarity, brand tone, and engagement – ensuring polished and persuasive writing.
- We stay up-to-date with industry trends, competitor messaging, and customer behavior to continuously improve content quality and relevance.
Essential Skills and Qualifications
- A minimum of 2–4 years of proven experience in copywriting, preferably in a digital agency, D2C brand, or e-commerce business.
- A strong portfolio showcasing versatility in content formats, from product descriptions and digital ads to social posts and campaign narratives.
- Excellent command of the English language, with impeccable grammar, storytelling ability, and vocabulary.
- Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
- Familiarity with SEO principles and experience in keyword research and optimization.
- Strong time management skills and ability to handle multiple projects in a fast-paced environment.
Preferred Qualifications
- Experience writing for wellness, beauty, health, lifestyle, or consumer product categories.
- Understanding of online customer behavior and how to write copy that drives conversions, especially in a mobile-first e-commerce setting.
- Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.
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